A week is a lot of time to waste. And if you jump into a design sprint just because you heard it can solve any problem in a week, throwing away your week is exactly what you’d be doing.
Don’t get me wrong—I’m a big believer in design sprints. At Studio Science, we’ve been able to use this methodology to rapidly find solutions for ourselves and for our clients, and we’ve also been able to use elements of the sprint to inform our other, more traditional processes.
The problem comes from thinking that this shiny new methodology is a one-size-fits-all solution to any problem.